The great sage Ṛṣabhadeva instructed his sons in this way: “My dear boys, in this life you have acquired these beautiful bodies. Now you should know that they are not meant for sense gratification like the bodies of hogs and dogs but for spiritual realization.” Essentially what Ṛṣabhadeva is saying is that a life of sense gratification is meant for stool eaters like hogs, and now that we have a higher form of life, we should not try to imitate the lower forms. Recently we were surprised to see, while walking in Central park in New York City, that a group of young American boys and girls were engaged in worshiping hogs. While we were chanting Hare Kṛṣṇa, these groups of youngsters were chanting, “Hog! Hog! Hog!” They were actually parading with hogs in Central park and bowing down before them and worshiping them. They actually wanted one hog to become president, and they wanted the hogs to lead them. This has gone to such lengths that at one be-in in Seattle there was a demonstration with hogs in which the boys and girls undressed themselves and got in the mud and played with the hogs, and in this way they were associating with the hogs and pigs which they worshiped. All this is going on in a country where the young people have good looking bodies, a great deal of money and so many other advantages over the young people of other nations. The result of gaining all these advantages is that they have simply taken to hog worship. Such hog worship was anticipated long, long ago and was described in Śrīmad-Bhāgavatam, which was compiled at least 5,000 years ago. The point is that a beautiful situation in life should be utilized for a beautiful end, not for degraded forms of worship.
In the Vedic histories we find that there were many, many exalted emperors and kings who practiced austerities and penances. Dhruva Mahārāja, Ambarīṣa Mahārāja and Yudhiṣṭhira Mahārāja were all great kings and were most opulent, but at the same time they were great sages. Thus they set the example for those who have acquired this good opportunity of a beautiful human form of life with all the facilities for economic development and good living. This opportunity should be used to attain an even better life, and this can be actualized by practice of penance. At present we are existing in these material bodies, but if we take to the process of Kṛṣṇa consciousness, our consciousness will be purified. Although American and European, the young students who are voluntarily practicing Kṛṣṇa consciousness are very pleased to practice it. The process is not troublesome but pleasing. Now they are realizing that purified existence constitutes the difference between animal life and human life.
If we purify our existence simply by following the basic regulations of Kṛṣṇa consciousness, which involve abstaining from illicit sexual connection, meat-eating, intoxication and gambling, we will gradually rise to attain our spiritual existence, which is completely pure. The sage Ṛṣabhadeva told his sons that once they purified their existence they would have unlimited happiness. We are all intended to attain peace and happiness, but whatever peace and happiness we find in this material world is limited. If we but purify our existence and attain spiritual existence, we will experience unlimited peace and happiness.
The spiritual world is not dry or abstract; as pointed out before, there is variegatedness there. A part of the spiritual pleasure experienced in the Vaikuṇṭhas is the pleasure of dancing. There are also young girls and young boys there. Indeed, there is no such thing as old age, or disease, or death, or the pains of birth. If we want to participate in the unlimited happiness, knowledge and eternal life which constitute our actual heritage in the spiritual world, we should not waste this life by working hard for sense gratification and worshiping hogs. We should accept a life devoted to the cultivation of Kṛṣṇa consciousness, and then we will get unlimited happiness and unlimited pleasure. This is the sum and substance of the Kṛṣṇa consciousness movement.
Elevation to Kṛṣṇa Consciousness – Chapter 1
His Divine Grace A.C. Bhaktivedanta Swami Prabhupāda

Learn how to elevate your consciousness and overcome material entanglements through devotion to Krishna. This book provides clear, practical steps for attaining spiritual fulfillment and inner peace.